Our Story Begins: A Friendly Font for Creative Projects
There I was, staring at a blank brand board, trying to find the right visual voice for a new artisanal café. The client wanted something warm, approachable, and a little whimsical—like the kind of place where you’d linger over a latte and a good book. I opened up my font library, scrolling through dozens of options, until I landed on Our Story Begins. It wasn’t the first font I tried, but it felt like the one that could tell the story the client needed.
Designed as a handwritten script, Our Story Begins has a soft, almost playful personality. The letterforms are slightly irregular, with gentle swashes and subtle variations that give it a handcrafted feel. It’s not overly ornate, which makes it versatile for both digital and print applications. The font carries a sense of warmth and authenticity that can elevate a brand’s tone without overwhelming it.
I started by testing it on a logo concept. The name of the café was simple—just the word “Bloom”—and I wanted something that felt natural, not too rigid. Our Story Begins worked well here. The lowercase letters had a casual rhythm, while the uppercase version added a touch of structure. It felt like a signature, something that could be used in a variety of ways across the brand’s identity.
Next, I placed it on a packaging mockup. The café would be selling small-batch jams and pastries, so the labels needed to feel inviting and personal. Our Story Begins looked great on product tags, especially when paired with a clean sans serif for the ingredient list. The contrast helped guide the eye, and the handwritten font added a human touch that made the products feel more artisanal.
For social media graphics, I used Our Story Begins in a header for an Instagram post promoting a seasonal menu. It stood out without being distracting, and the friendly style matched the café’s vibe. I also tested it on a business card. The font didn’t look cramped, even at a smaller size, and it retained its character. It was clear and legible, which is essential for contact information.
One thing I noticed was how Our Story Begins performed in different weights. The regular weight worked best for headlines and logos, while the bold version added emphasis without becoming too aggressive. The font also included alternate characters and ligatures, which gave me more control over the design. These details made it feel more professional and polished, especially when working on a project with tight deadlines.
When it came to web design, I used Our Story Begins in a hero section of the café’s website. It looked great on a large screen, adding a personal touch to the homepage. However, I found that it wasn’t ideal for long paragraphs of text. The font’s casual nature made it less suitable for body copy, where clarity and readability are key. That said, it could still work as a decorative element or accent in a larger typography system.
Our Story Begins is best suited as a display or headline font. It shines in logos, headers, and social media posts, where its personality can be fully expressed. For more formal projects or commercial use, it might not be the best choice. Its casual style could come across as unprofessional in certain contexts, especially if the brand needs to convey authority or sophistication.
Font pairing was another area I explored. I found that Our Story Begins pairs well with a clean serif or sans serif font. For example, using it alongside a modern serif like Lora or a minimalist sans like Montserrat created a balanced look. The contrast between the handwritten script and the structured typeface added depth to the design without clashing.
Testing Our Story Begins before finalizing any project is essential. I recommend experimenting with different sizes, weights, and pairings to see how it performs in various contexts. It’s also important to check the font’s licensing terms, especially if you’re using it for client work or commercial purposes. Make sure you have the right permissions for the intended use, whether it’s for a website, printed materials, or digital templates.
Overall, Our Story Begins is a versatile and expressive font that can add a personal touch to a wide range of creative projects. Whether you’re designing a logo, packaging, or social media content, this font brings a sense of warmth and approachability that can help your brand stand out. It’s a great addition to any designer’s toolkit, especially for projects that benefit from a friendly, handmade aesthetic.
